Simply stated, Customer Relationship Management (CRM) is the process of the location, acquisition and retention of customers.

CRM is the foundation of any customer-focused business strategy.  It encompasses the people, processes, and technology associated with successful marketing, sales, and customer service solutions. In today's fast paced, competitive world, organizations need to implement successful CRM strategies in order to be successful. They must focus on customer needs and deliver consistent and reliable support through multiple communication channels.